Almost half of the world's total video games playerbase will spend money while they play games in 2017, according to analyst firm Newzoo.
In-game purchases such as microtransactions, add-ons and expansions are a lucrative part of the video games industry, and modern games typically ship with some sort of digital online component to facilitate long-term revenues. For example, more and more games in the console sector are switching to models with online multiplayer with free updates and content paid for by in-game spending, such as EA's new Star Wars Battlefront II and Activision's new Destiny 2.
These specific games mimic the successful revenue models of mobile games while charging a $59.99 premium for the base game, but consoles also offer numerous free-to-play experiences like SMITE. This trend is set to continue throughout 2017 and beyond, and more and more gamers are projected to spend money as they play games.
According to analyst firm Newzoo, 47% of all gamers in 2017 will spend money as they play games. The firm estimates 2.2 billion consumers play and spend money on video games worldwide, and 47% of them, or 1 billion gamers, will buy in-game items and content as they play. Consumers are expected to spend $108.9 billion on games and content in 2017, up a strong 7.8% year-over-year ($7.8 billion).