Elitest storage provider LaCie has just introduced a new series of portable hard drives which primarily cater to multimedia users.

Dubbed the LaCinema Rugged family, these drives feature a scratch resistant aluminum shell which is further protected by shock-resistant rubber and internal anti-shock absorbing. The units run dimensions of 90 x 145 x 25 mm at a weight of 250 grams and can be purchased in capacities of 250, 320 and 500GB.

Sporting a remote control, the LaCinema Rugged drives not only carry USB 2.0 connectivity but also HDMI and audio (including optical) outputs for direct connectivity to your screen with upscaling abilities.

You can find out more details on the LaCinema Rugged family of portable hard disks including pricing here folks.

With the new LaCinema Rugged, you'll be able to access and enjoy your files on any television. You can watch television shows and movies, listen to music, and create photo slideshows to share with your friends and family. Created for LaCie by world-famous industrial designer Neil Poulton, the LaCinema Rugged goes beyond ordinary multimedia hard disks with its sophisticated all-terrain design. It features HDMI upscaling, allowing you to watch movies and television programs on your HD TV, or even enjoy your photos in full HD resolution.