Ars has information on Microsoft's latest marketing expanse, a clothing line. The shirts are expected to be available at various specialty stores and can also be found online.

Dubbed "Softwear by Microsoft, A Clothing Line.", the line of shirts features some classic photos, retro logos, and more that take you back to the era of when PC's were just starting to revolutionize the world.

This is a brilliant marketing move by Microsoft because, for one thing, it's not lame. Your natural first reaction is that Microsoft would never actually do something like this. Once you accept that they're serious, you want to laugh at the software (almost misspelled that one) giant for trying. Finally, though, you realize that you... wouldn't mind wearing some of these shirts. That they're actually... pretty cool. Wait, Microsoft can do something cool?