Ok this is really cool, TomTom has decided to go toe-to-toe with Garmin and has launched TomTom for iPhone.

That is right - the real TomTom navigation application right on your iPhone. You can even purchase a car mounting kit for use on the road.

I can't wait to get this setup once the iPhone OS 3.0 hits. It is honestly the first truly new thing they have talked about with the new iPhone OS so far.

Read more here.

11:26AM "It will dock the iPhone, you can use in portrait or landscape, and thanks to the accessory framework, we can enhance your GPS data. Finally, we'll power your iPhone as you drive, so you're fully charged when you arrive."

11:25AM Wow, the app is very slick, and very fast. Switching to landscape mode. Go figure, it's got a robot voice. Text to speech sounds surprisingly clear. "We've also created an accessory, the TomTom car kit."

11:24AM "We've worked hard on this. We've delivered real TomTom navigation on the iPhone. Here's an example." About time on this, guys!

11:23AM "The first GPS unit I purchased was a TomTom -- here's the CTO and Co-founder of TomTom, Peter-Frans Pauwels."