It looks like Xbox 360 owners will have a little extra incentive to consider a phone with Windows Phone 7 when they launch. According to Microsoft's head of consumer marketing Oded Ran, porting Xbox Arcade games to Windows Phone capable devices is a big plan for developers. "There are four million Xboxes in the UK compared to 2.5 million iPhones; we're now working with developers who know how to make games, and they're able to port Xbox Arcade games to mobile phones easily," said Ran.

The XNA framework, which is used to create both Xbox Arcade games and the Windows Phone 7 OS, makes all of this possible. Obviously, not every Xbox title will hit your phone. "Of course we're not talking about bringing Halo 3 to your mobile phone - users want a 42-inch LCD TV and surround sound to play games like that - but our XNA framework is a big part [of the forthcoming Windows Phone 7 launch devices]." But this will definitely give Windows Phone 7 devices a leg up with game players.