With intent to help connect Australians with political information and to encourage more participation online, Google is launching its "Google Election 2010" initiative on the 28th of this month which involves Federal politicians, Google engineers, the Australian Electoral Commission, students from local secondary schools, journalists and submitted YouTube videos with questions and/or comments.

The launch event will kick off with a welcome address by Karim Temsamani whom is the Managing Director for Google Australia and NZ. Following that, Google's election initiatives will be officially launched by Google Australia's Engineering Director, Alan Noble. From there will be an address by Kate Lundy, Senator for the ACT and member of the Australian Labor Party then it's onward to speeches by Joe Hockey, MP and Shadow Treasurer of the Aus Liberal Party and Mr Doug Orr, State Manager for NSW division of the Aus Electoral Commission.

In conclusion of the event, there will be a panel discussion with Kate Lundy, Joe Hockey, Mr Doug Orr, several media, school students and videos submitted via YouTube.

It's suspected the launch of the Google Election 2010 initiative will bring on Google Trends type offerings for political searches, search popularity ratings for politicians and more right up until the Federal Election takes places on August 21 (and likely beyond).