RIM has always had a $2.99 USD minimum set price for apps in their App World store. This is getting ready to change with RIM's announcement that the rule has been lifted and 99 cent and $1.99 apps will now be available for developers to release in App World 2.0, which has been released from beta today and become official.

RIM looks to be hoping to make more in volume sales instead of depending on profit margins, and this drop in price may also bring more developers to the BlackBerry scene since the idea seems to work so well on other platforms like Apple's App Store. App World 2.0 is also bringing improvements like non-PayPal credit card payments, more app browsing options, and the ability to use BlackBerry ID to move free and paid apps between devices when you upgrade your phone.