Wal-Mart has been offering prepaid cellular options like Common Cents from Sprint and Straight Talk from Verizon for a while now, but now they are jumping into the game firsthand on September 20th with Wal-Mart Family Mobile. Plans will be $45 a month for the first line and $25 per month for each additional line, with a bill at the end of every month but no subsidization on the phones due to a lack of an actual contract.

Data is where they are going to get you; $40 per month for 1GB that rolls over to the next month if you don't use it. Motorola's Cliq XT is the first announced phone out of the five that are planned to be available at launch, and the Cliq will cost $249. The service will be "powered by T-Mobile," so expect a lot of phones to be sent to Wal-Mart's service after T-Mobile is done with them.