"Look at your phone. Now look at me. Now back to your phone. Now back to ME."

Okay, the ads may not go exactly like that, but Microsoft is taking advantage of the viral popularity of Isaiah Mustafa, better known as "The Old Spice Guy," for their Australian Windows Phone 7 commercials.

Mustafa, a former NFL (American) football player, hit the big time with a series of commercials for Old Spice featuring a cocky attitude and everything a girl could ever want. Whether Microsoft can put him in a spot where his skills can be fully utilized is the question. But hey, how hard is it to work a commercial around a guy who can turn an oyster with two tickets to that thing you like into diamonds?