London based creative communications agency Dentsu has announced their collectible interactive line of toys they call Suwappu. These adorable eastern-influenced and strangely bipedal incarnations of woodland creatures derive their names from their ability to "swap" (which is what Suwappu translates to) out their lower halves with each other, which Dentsu call "pants".

So we've got cute animal toys that switch pants- what about the AR? The fine folks at Dentsu have used the flat fronts of these cute things to utilize augmented reality natural feature tracking to use the toys in interactive mobile AR experiences. The swapping of the pants (I love writing that) changes the environment around the character while the top part controls the dialogue. Check out this video:

I gotta love the random Kanye tweet. As entertaining as the video is, it's kind of unclear what the actual experience will entail. Tish Shute, New Media advocate and journalist, wrote in her blog that she's trying to get them to Santa Clara, CA for this year's Augmented Reality Event (at which I will be present, accounted for, and speaking!), so hopefully I can get some more information on what they plan to do.