Sony has announced their new video store application which includes a snazzy new intuitive interface which allows easier and smarter navigation, "Video Unlimited - preview" is available right now for PlayStation Plus subscribers who are living in the United States or Canada. PS Plus subscribers can download the new application and experience a new way to navigate and discover video content on the PlayStation 3. While mirroring content found on the existing PlayStation Store video delivery service, the new app delivers a totally fresh experience by providing endless related search results via a whole new way to discover content for purchase and or rent.

All PlayStation Network users will gain access to "Video Unlimited - preview" on October 11, 2011. The new UI does indeed look very, very nice and the search functions look surprisingly easy to use. Hopefully this trickles down to all Sony-related gear in the future!

What I think people will love about it is shown in the video below. Being able to browse a movie, then say an actor within that movie. Once within the actors details, it'll show their movies in a list. You can then browse into that movie and then dive into a new category, say, "action". Within "action", it'll display a list of action movies. It's intuitive enough that it just seems so, so easy and you'll think "why hasn't anyone done this before?". It really does feel fresh.

If you'd like to check out a video of the new "Video Unlimited - preview" UI in action, then hover that cute little mouse cursor right here.