CES 2012: Working for tech sites can be pretty rewarding sometimes, you get the latest hardware, and if you're lucky enough, you get to keep it. I wonder if that will be the same when NVIDIA start throwing their technology into Lamborghini's? Dream world, I live in one.

NVIDIA used CES to demonstrate their in-vehicle power in the recently launched Audi A7, the Tesla Model S and the amazing Lamborghini Aventador supercar. There's a video below which goes over this.

The whole thing was to show off how NVIDIA technology isn't just helping to change the mobile landscape, or gaming landscape, but they're also driving extraordinary innovation in auto technologies. Audi, Tesla and Lamborghini are now set for a large change thanks to NVIDIA.

Will this be a change for the entire automotive industry in say, 5 or 10 years time? I'm guessing so.