Talk about cashing in. Sony have officially apologised for hiking up the prices on two of Whitney Houston's albums on Apple's U.K. iTunes store, the day after the singer had died.

On Sunday, Sony had introduced new wholesale price changes that bumped the retail price of Whitney Houston's "The Ultimate Collection" from 4.99 pounds to 7.99. On top of this crazyness, Sony increased the price of "Whitney: The Greatest Hits" from 7.99 pounds up to 9.99.

Sony then moved the prices back to their original price later in the day. Of course, the Internet exploded with criticism, where Sony didn't bother to comment until later this afternoon. Sony's apology statement, as reported by AllThingsD:

Whitney Houston product was mistakenly mispriced on the UK iTunes store on Sunday. When discovered, the mistake was immediately corrected. We apologize for any offense caused.