HBO and Fox have reportedly inked a new deal that renews a rights agreement that was set to expire in 2015. The new deal will see Fox movies continue to air on HBO until 2022, but more importantly, Fox and HBO officials are saying that the new agreement includes a "softening" of something known as the electronic sell-through window.

Previously, HBO stood by a strict policy that while the company was running a movie for the first time, no one else could sell or rent a title electronically. But, this new deal will have Fox still selling the movies, but not renting them, on digital storefronts at the same time as HBO first runs the flick. This new change will hopefully improve the selection of movies on digital services such as iTunes, Google Play and Amazon Instant Video, which in the past have been forced to temporarily pull content to keep HBO happy.

This new deal should also see other studios open up their hearts, too. Are we seeing a digital sea change? Let's hope so.