Samsung have come out swinging with a new advertisement which has its soon-to-be biggest competitor in its crosshairs: the iPhone 5. The new ad has quite the smart arse slogan of "it doesn't take a genius".

This would be a nice prod at Apple's Genius store employees, and that choosing the South Korean company's phone over the iPhone 5 is the best decision you can make.

They even tease at the bottom that "The Next Big Thing" is already here, and right under that "Galaxy S III". On the ad itself, Samsung point out the differences between the iPhone 5 and their Galaxy S III, where the iPhone 5 beats it in weight, and that's about it. All of the Galaxy S III specs pretty much slam it up against a wall and mug it in broad daylight.

What do you think of Samsung's latest ad?