Japanese telco NTT DoCoMo has unveiled a great-looking smartphone from Sharp, the Aquos Phone Zeta SH-02E, the first smartphone to bake the IGZO display. IGZO's display uses indium gallium zinc oxide technology that promises higher translucency compared to normal LCDs.

This technology reduces the demand for backlighting on the screen which should result in reduced battery use. The phone sports a 4.9-inch, 1280x720-pixel display, a 16-megapixel rear-facing camera, 1.5GHz quad-core Snapdragon S4 Pro chip, Adreno 320 graphics, NFC and 4G LTE compatibility through NTT DoCoMo's network.

The IGZO display-powered Sharp Aquos Phone Zeta SH-02E comes with Android 4.0 Ice Cream Sandwich out of the box, which is probably the only downer on an otherwise well-specced smartphone. There's no word on whether this will land anywhere outside of Japan, yet.