Everyone loves a good sale, but it looks like China's equivalent to America's Cyber Monday shopping frenzy on November 11 saw Alibaba rake in a record $3.1 billion in sales within 24 hours - a number that is up 367% year-over-year.

A bulk of the sales came from the company's B2C site Tmall.com, with its C2C brand Taobao taking in a large chunk too. Alibaba has said that it saw 10 million visitors in the first sixty seconds alone, and reached over $40 million in gross merchandise value (GMV) in just 10 minutes.

Tmall is one of Alibaba's newest sites, opening in 2008, and has expanded rather quickly. Its GMV totaled $16 billion last year, and is expected to double that this year reaching $32 billion. Alibaba expects sales on its platforms to exceed that of both eBay and Amazon, combined.