There were wonderful stories through Black Friday, as usual, with people camping out for days on end, and I even heard that a woman gave birth at a shopping centre throughout the Black Friday sales - but just how well did retailers go, sales wise?
Well, according to comScore, 57.3 million Americans took part in Black Friday sales, spending a record-breaking $1.04 billion. ComScore chairman, Gian Fulgoni, has said:
With Black Friday online sales up 26 percent and surpassing $1 billion for the first time, coupled with early reports indicating that Black Friday sales in retail stores were down 1.8 percent, we can now confidently call it a multi-channel marketing phenomenon.
ComScore also said that digital content sales are on the up and up, with a 29% increase in digital content sales year-over-year. Fulgoni has projected $1.5 billion or more in Cyber Monday sales, which we should hear about in the coming hours.
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