Australia's leading telco, Telstra, have just announced that they have a new way that customers can purchase Google Play store content on their Android-based devices, including apps, games, movies, magazines and books.

Starting today, Telstra customers can now purchase Google Play content and charge it to their mobile phone bills at a value of up to $20 per transaction, with a monthly limit of $100. This $100 monthly limit can be changed, so you're not locked in - it just requires a quick phone call to Telstra. The new way of purchasing content is also available to pre-paid customers, too - they just need the credit on their accounts.

Telstra have teamed up with Google for the launch of this new service, where they've offered a heap of games and apps at half price! This promotion runs until December 25 and includes:

• HD Widgets
• SoundHound ∞
• Smart Tools
• Ocean HD
• World of Goo
• Star Chart
• SwiftKey 3 Keyboard : Phone, Tablet
• Paper Camera
• Endomondo Sports Tracker Pro
• Mini Motor Racing
• Sketchbook Mobile

To enable the purchase using your Telstra Mobile bill, Customers simply:

• Choose the app, book, magazine, movie or game they'd like to purchase.
• Click 'Accept and Buy'.
• Select 'Bill my Telstra account'.
• Click 'Accept and Buy'.

I've been waiting for something like this for oh-so-long, and it just so happens I'm both an Australian resident, and a Telstra customer - so yay.