Technology content trusted by users in Australia and around the world.
4,957 Articles | 29,925 Posts
Select Your Edition:  
Tweakipedia
A wealth of
tech information!

TRENDING NOW: Xbox One - Just what is Microsoft thinking?!
AU EditionYou are located: Home > All News > Mobile Devices, Tablets & Phones News > RumorTT: Microsoft to dump millions of Surface tablets, poor sales are to blame

RumorTT: Microsoft to dump millions of Surface tablets, poor sales are to blame

By: (more) | Mobile Devices, Tablets & Phones News | Posted: Dec 6, 2012 6:28 am

I've labelled this as a 'RumorTT' post, but in case you read past that - here's some salt, too. According to an Ingram Micro source, OS giant Microsoft could be forced to ask retailers and distributors to move a tonne of their Surface stock, which is said to be around three to five million units, that have all been rejected by consumers.

 

rumortt_microsoft_to_dump_millions_of_surface_tablets_poor_sales_are_to_blame

 

According to the source, Microsoft may be forced to pull a "HP" and sell millions of units at "ridiculously" low prices. If you remember, back in August last year, HP dumped thousands of their poorly received TouchPad's for just $99. Ingram Micro is a distributor of Microsoft products, and have said that the company are looking at multiple options to get the stock flowing.

 

What gives this rumor more credit is that Microsoft have been utterly silent on sales numbers for Surface, but on the same day Surface was unleashed to the world, Windows 8 was, too. Microsoft have been quick to talk up the Windows 8 numbers - so why not Surface? Unless it's not doing well, you'd want to rub it in your competitors' faces, wouldn't you? Analysts are claiming that if Microsoft were capable of manufacturing between three to five million units to sell in Q4 2012, they're going to have between two to four million left by the years end.

 

Detwiler Fenton who is a Boston-based broker, has said that Microsoft's tablet strategy is in "disarray" - I'll go on the record and use the word "failure". Fenton told the Wall Street Journal that a "lack of distribution is killing the product. Mixed reviews and a [$499] starting price tag certainty don't help, a lack of retail exposure is severely depressing sales."


SOURCE #1

Related Tags



Further Reading: Read and find more Mobile Devices, Tablets & Phones news at our Mobile Devices, Tablets & Phones news index page.

TweakTown News RSS FeedDo you get our news RSS feed? Get It! Got a news tip? Tell Us!

Post a Comment about this news



Check out our
RSS feeds!
  • Upcoming Content: MSI Z77A-GD65 Gaming Series (Intel Z77) Motherboard Review
  • Upcoming Content: HGST Travelstar 7K1000 1TB 2.5" Hard Drive Review
  • Upcoming Content: Western Digital My Passport Edge for Mac 500GB External HDD Review
  • Upcoming Content: PQI Air Card 4GB Wi-Fi SDHC Review
  • Upcoming Content: LaCie CloudBox 1TB Personal NAS Review
  • Upcoming Content: Star Trek: The Next Generation - Season Three (1989) Blu-ray Review
  • Upcoming Content: The Hobbit: An Unexpected Journey (2012) Blu-ray Movie Review
  • Upcoming Content: Whatever happened to Comodo Time Machine?
  • Upcoming Content: SuperSpeed RamDisk Plus 11 Software Review
  • Upcoming Content: ADATA DashDrive Elite UE700 USB 3.0 Flash Drive Review
  • Upcoming Content: MyDigitalSSD BP4 240GB mSATA Review


Mobile Devices, Tablets & Phones News Posts

View More Mobile Devices, Tablets & Phones News Posts


TweakTown Web Poll

Question: What new stuff are you most excited to see at Computex Taipei 2013?

Cases, Coolers & PSU’s

CPU's

Gadgets

GPU's & Video Cards

Keyboards & Mice

Laptops, Tablets & Phones

Motherboards & Chipsets

New Tech

SSD's & Memory

Booth Babes

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Mobile Devices, Tablets & Phones Press Releases

View More Mobile Devices, Tablets & Phones Press Releases