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AU EditionYou are located: Home > All News > Business, Financial & Legal News > Motorola hires on Samsung's marketing exec Brian Wallace

Motorola hires on Samsung's marketing exec Brian Wallace

By: (more) | Business, Financial & Legal News | Posted: Dec 22, 2012 12:28 am

Google has pulled away one of Samsung's top people. Motorola has just hired Samsung's marketing executive for the same job at Motorola. Brian Wallace has been behind some of Samsung's marketing ploys that have paid off handsomely for the company. Take, for example, the advertisement embedded below:

 

 

Visible Measures says that the ad above was the most popular tech ad of the year. Motorola and Google are likely hoping he will do the same thing for the company, marketing Google's Nexus line of devices and their upcoming X Phone. Before joining Samsung a year ago, he worked at RIM for more than a decade.

 

motorola_hires_on_samsung_s_marketing_exec_brian_wallace


SOURCE #1

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