Over the last couple days, we attended the OCZ Summit 2006 APAC event here in Taipei. Since the successful IPO of the company in the UK, it seems the American company is taking advantage of the extra funds and is expanding their product range and operations in a big way.
Back in September they opened their APAC office in Taiwan which will help OCZ develop new products with advanced R&D by working closer with Taiwanese manufacturers. Their new APAC office also intends on really growing the OCZ brand name throughout Asia Pacific and by the looks of it, they are quite serious about doing it.
The event was quite upbeat and OCZ is excited about the future with a whole range of new products - they are looking to expand from purely a memory and power supply company.
OCZ told members of the press a lot during the two day event. The most notable in our opinion is that in January 2007 after CES they will begin selling high-end and overclocked GeForce graphics cards, starting with the 8800GTX. When asked if OCZ would produce standard cards, the answer was an easy no and that OCZ will always have a single SKU - overclocked. That's the business they do well in so they are sticking to it but don't expect the price to be cheap but performance should be better than a normal GeForce 8800.
When asked if OCZ would consider producing their own motherboard, naturally not much was said about an unannounced product but we were told that it could well happen in the near future.
OCZ will also start selling a phase-change cooler unit next year, which they were demonstrating. According to OCZ, most retail phase-change cooling kits cost $800 USD and above but the OCZ kit should retail for around the $400 USD mark, which makes it more affordable for the average user. The unit looks impressive and we cannot wait to get our hands on one for testing. OCZ will also soon start selling a CPU water block which uses silver material rather than the usual copper.
If it wasn't already clear, OCZ is starting to make a lot of noise here in APAC and the rest of the world. Maybe it is time to start referring to OCZ as more than just a memory company? We'll find out early next year when the promised products come to market!
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