Top Taiwan Global Brands 2009

MSI has received affirmation once again

[Taipei, Taiwan] The "Top Taiwan Global Brands 2009 brand valuation and survey is sponsored by the Bureau of Foreign Trade and is organized by Taiwan External Trade Development Council (TAITRA). The co-organizers include the BusinessWeek magazine and Interbrand. 2009 marks the seventh consecutive year of the Top Taiwan Global Brands evaluation. The survey covers publicly-traded Taiwanese brands that have a presence in the international markets. With the same methodology of the BusinessWeek and Interbrand annual valuation of the 100 Best Global Brands, the valuation combines quantitative analysis on corporate financial performance and qualitative analysis on brand roles and strengths. Today, MSI won the Top Taiwan Global Brands 2009, which gave MS I the greatest encouragement and support for brand management.

The total value of the 2009 BusinessWeek and Interbrand's Top 20 Best Global Brands drops 3 percent this year in the aftermath of the recent economic downturn. The total value for the Top 20 Taiwan Global Brands in 2009 is NT$280.734 billion (US$8.674 billion). It declines as closely as the Top 20 of Global 100 with a 2.5% percent drop this year. Interbrand believes that Taiwan's most dazzling brand lies in the information technology industry, from OEM/ODM and gradually transform into a professional international brand. Starting from the mainboard and graphics card and extending to notebook and All-in-One PC, MSI has always insisted on the best to move steadily into the market and continues strong growth.

"MSI has won the Top 20 Taiwan Global Brands for two consecutive years. These awards are certainly a great contribution to MSI. We have always been the close strategic partners," says Billy Wang, AMD Corporate Vice President of Greater China Sales. *Note 1

"MSI continues to insist on the best in technology and product innovation, and is always positive and makes continuous efforts to meet the specific needs of every client. We are pleased to have such a good business partner to obtain this kind of brand recognition," says Jason LS Chen, General Manager of Intel Taiwan. *Note 1

"The key to enhance brand value is to access customers' support. We are very pleased that our important partners have named as Top 20 Global Taiwan Brands," says Davis Tsai, General Manager of Microsoft Taiwan Corporation. *Note 1

"We are proud that MSI has received this honor again. Consumers are eager to have a great technology experience; MSI is a brand that can meet their needs and introduce new innovations that exceed expectation," says Francis Yu, NVIDIA APAC Vice President & Taiwan General Manager. *Note 1

"Even in a highly competitive global brand management, MSI has been honored as one of the Top Taiwan Global Brands once again. We will continue to implement various aspects of branding strategies to build a solid brand and create more opportunities for a stable and solid development," says Vincent Lai, MSI Global Marketing Director.

MSI was founded in 1986 and has more than 20 years in the IT industry. From being an original top manufacturer of computer components and then expanding to be the world's top notebook and system products brand. MSI is sold in more than 120 countries and territories with an approximate of 100 millions of daily interactions with consumers each day. In response to market changes in the environment, MSI has started to promote product innovation and recycling to create a higher brand value. Insisting on the best in innovation technology and excellent quality, MSI is hoping to become one of the best consumers' brands. Awarded the top 20 Taiwan Global Brands award two year s in a row, MSI has now proven that its brand is highly recognized by Taiwan and global consumers. In addition, this award has given MSI the greatest encouragement and support in the future.
*Note 1: names in alphabetical order.

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