VOGEL'S ANNOUNCES WORLD RECORD ATTEMPT FOR NON-STOP GAMING

Attempts to Beat the 40 Hour Gaming World's Record on July 16, 2010 in Rotterdam

Gamers Use Vogel's TwistDock at Marathon to Keep Controllers Charged for Continuous Gaming

July 13, 2010, Eindhoven, Netherlands, - Vogel's http://www.vogels.com, the leading European market leader in Audio/Video & TV mounting solutions, announced today that on Friday, July 16, 2010 at 1:00 PM Central European Time (CET) in Rotterdam, Gerdi Vogels, CEO of Vogel's, will give the starting shot for a new Guinness World Record attempt for Non-Stop Gaming. The world's record attempt marks the introduction of the new must-have accessory for the Sony PlayStation®3 (PS3TM): Vogel's TwistDock http://www.twistdock.com.

Gamers to Play Red Dead Redemption for Entire Weekend - Ultimate Test of Stamina & Endurance

On July 16th at Dixons, the largest chain store in the Netherlands, the marathon session for the Guinness World Records will begin with six champion gamers spending the entire weekend - day and night - playing Red Dead Redemption on the PS3. The gamers will attempt to beat the current World's Record of 40 hours for gaming in the racing category with the help of Vogel's TwistDock providing non-stop play by keeping their PS3 controllers continuously charged. The Guinness World Record winner will receive a 1,000 Euro prize plus a TwistDock docking station for the PS3.

"During this attempt to break the record, it's all about stamina and perseverance. The current gaming Guinness World Record in the racing category is 40 hours," said Albert Zeeman, VP of Innovations, Vogel's and the inspiration for the record breaking attempt. "Of course, we want to beat this record. And we'll find out if we do on July 18th. Exciting!"

Vogel's TwistDock - Clean, Stylish & Sexy

The Guinness World Records gaming marathon coincides with the introduction of the new essential docking station for the PS3: TwistDock. TwistDock connects, docks, expands, and charges the PS3, keeping cables and controllers organized and neat for a home entertainment center that looks clean, stylish and sexy. A must-have for all PS3 users, TwistDock received rave reviews for its elegant form and functionality after its introduction at E3 Expo held in June in Los Angeles (see press quotes: http://www.twistdock.info/aboutus/press/pressquotes/). TwistDock is expandable and integrates with the PS3, working with both the Original and the Slim versions of the PS3 gaming console.

Currently available in Europe through Dixons and Dynabyte, TwistDock will be available in the U.S. Q4 2010 in time for the holiday season. For more information, see: http://www.twistdock.com and http://www.vogels.com.

About Vogel's

For over 35 years, award-winning Vogel's has been internationally producing Audio/Video mounting solutions. The European market leader with a distribution network that spans the globe, Vogel's is one of the most trusted and well-known experts in the mounting solutions business with many prestigious international awards, including the Red Dot Product Design Award, RetailVision Award 2010, and many more.

Vogel's designs, develops and sells support and mounting solutions for LCD and plasma screens, audio and video equipment and projectors. In 2010, Vogel's has begun expanding into new categories, such as the gaming market with TwistDock for the PlayStation 3, the first product in this new area. Based in The Netherlands, Vogel's has national sales organizations located in the U.S., U.K., Italy and Spain, and is supported by a local distribution network around the world. Vogel's stands for innovation, quality and reliability. For more information, see http://www.vogels.com.

About Dixons

Dixons is the largest chain store in the Netherlands offering recreational electronics. Dixons' philosophy is based on professionalism, service and a focus on the customer. From its 170 branches, Dixons offers A-brand products. Customers can also purchase online at: http://www.dixons.nl.