Dell Breakthrough LED Technology Delivers Next-Generation Printing for Small and Medium Businesses, Home Offices

Eight New Colour LED and Colour Laser Printers Deliver Professional Print Quality in Affordable, Compact Packages

SYDNEY, 28 September 2010 - Dell today announced the launch of eight new LED and laser colour printers that deliver the next evolution in colour printing technology to small and medium businesses and home offices worldwide, further enhancing the company's robust portfolio of solutions designed exclusively for growing companies.

Dell's breakthrough LED printing technology, including the world's smallest A4 small business laser class colour printer¹, rounds out its printer family delivering optimal performance and energy efficiency to organisations of all sizes.

"In recent years, Dell has made tangible, significant improvements to its printer portfolio with a collection of colour, monochrome, single function and multifunction solutions," said Keith Kmetz, vice president of Hardcopy Peripherals Solutions and Services at IDC. "With today's announcement, Dell continues to make advances with high-quality colour printers that are affordable for small businesses."

No-compromise Colour Printing with New LED Printers - Top buying considerations for home offices, small businesses and distributed workgroups include workspace efficiency, support resources for printer maintenance, and affordability for fast and quality printing. Dell's new LED A4 colour printers squarely meet these requirements.

With Dell Clear View LED print technology, the Dell 1000 series printers are a perfect unity of technology and design, purposefully engineered to be compact for greater space efficiency without compromising print quality, performance, energy savings and ease of maintenance over comparable laser printers in the same class. High-resolution print quality allows customers to produce professional-looking marketing collaterals in-house, and fewer moving parts and a drum and fuser kit make for easy maintenance and reliable printing.

"Dell is committed to helping small businesses and workgroups maximize every resource as they strive for business growth," said Tim Griffin, vice president Consumer, Small and Medium Business Services and Solutions, Dell. "With our industry-leading LED colour printers, customers no longer have to compromise when it comes to print technology. They can rest assured they're receiving a powerful combination of speed, quality, energy efficiency and size which translates into increased productivity and exceptional value."

1250c - As the world's smallest A4 small business laser class colour printer¹, the 1250c is ideal for the small business or home office. Printing up to 12/10 (mono/colour) A4-sized pages per minute (ppm)² with up to 8 percent less power consumption during printing, the 1250c's colour print speed is faster than the HP Colour LaserJet CP1215 printer¹. With its compact design, the 1250c is 10 percent smaller than the Samsung CLP 315/315W¹.

1350cnw - This network and wifi-enabled printer prints up to 15/12 (mono/colour) A4-sized ppm with up to 11 percent less power consumption during printing and faster colour print speed than the Samsung CLP-315W colour laser printer¹.

1355cn/w - The world's smallest 4-in-1 multifunction laser class colour network printer¹, the 1355 cn/w comes with print/copy/scan/fax capabilities and delivers fast print speeds (15/12 (mono/colour), network and wifi options.

Robust Colour Printing - Dell's new laser printers deliver fast and professional-quality colour printing to medium businesses and workgroups. Reliable, durable and easy to maintain, both printers come with expansion options designed to grow with your business.

The speedy 2150cn/cdn professional-quality networked printer is ideal for small workgroups needing duplexing options, and the 2155cn/cdn is a 4-in-1 multifunction networked solution that combines fast and professional-quality colour printing and optional duplexing.

Industry-leading Service and Support

Dell takes the guess work out of IT with excellent warranty and support options for its full range of printers. The 1250c, 1350cnw, 1355cn/w, 2150cn/cdn and 2155cn/cdn all come with standard one year Next Business Day Advanced Exchange Service3.

Businesses can also extend their Next Business Day Advanced Exchange Service3 with optional extension terms of up to 3 years. Installation, Asset Tag management, and customisable Dell ProSupport4 service options are also available. Dell's full lineup of printers is available directly through Dell or designated local resellers.

Pricing and Availability

The 1250c and 1350cnw are available for order today at $319 and $449 respectively. The 2150cn/cdn is available for order today at $579 and $649, respectively. The 2155cn/cdn is available for order today at $1049 and $1119, respectively. The 1355cn/w will be available for order mid-November. All prices include delivery and GST.

For a complete list of technical features, please visit http://www.dell.com.au/printers.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they need and value. Dell printers are available direct from Dell and from Dell's more than 50,000 partners worldwide. For more information, visit http://www.dell.com.