At $499, Microsoft's new 4K-ready Xbox One X lacks mass-market appeal, says industry analyst Michael Pachter.
While Microsoft has touted the Xbox One X is the fastest-selling pre-order in Xbox history and assets launch systems may be sold out due to excessive demand, key industry figures are more skeptical on the system's widespread appeal. It's true that Xbox division head Phil Spencer said the new 4K model isn't for everyone, and that he full expects the $250 Xbox One S to outsell the new enthusiast system, and now Wedbush Securities analyst Michael Pachter has delivered some sales predictions to reflect this point.
According to the renowned analyst, the Xbox One X will sell up to 1 million units across the holiday season after the system is launched in November. "My estimate is 1 million global units at holiday. Don't "want" it to fail, think that is the right number. 1 million is not a huge success," Mr. Pachter wrote on Twitter.
What's more interesting is that Mr. Pachter predicts that 80% of users who buy an Xbox One X, or 800,000 consumers, will be existing Xbox One owners who are upgrading from either an Xbox One or Xbox One S.
"I would bet of the first million Xbox One X's sold, I'd bet 800,000 of those buyers own an Xbox One right now. I can't see why the Xbox One X would be anyone's very first Xbox when you can get an Xbox One S for half the price," Wedbush Securities analyst Michael Pachter said in a recent episode of Pachter Factor.